Education
Masking vs Non-Masking SMS: Which Should Your Business Use?
Zan Communication Team
February 1, 2025
Masking SMS
Non-Masking SMS
SMS Types
When choosing an SMS type in Bangladesh, one of the first decisions you will face is Masking vs Non-Masking SMS. Both types have distinct characteristics, pricing, and ideal use cases.
What is Masking SMS?
Masking SMS allows you to replace the numeric sender ID with a branded name (e.g., "ZanSMS", "PremierBK"). Recipients see your brand name instead of a phone number.
What is Non-Masking SMS?
Non-Masking SMS uses a numeric phone number as the sender ID. It is the more affordable option and is widely used for OTP, alerts, and bulk campaigns where brand recognition is secondary to cost and volume.
Key Differences
| Feature | Masking | Non-Masking |
|---|---|---|
| Sender ID | Brand name | Phone number |
| Price | ৳0.55/SMS | ৳0.25/SMS |
| Best for | Professional alerts | OTP, bulk campaigns |